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Top 5 Trends in Wholesale for 2025

The wholesale fashion landscape is evolving rapidly, shaped by technological innovation and changing consumer behaviors. To thrive, brands and retailers must adapt. JOOR, the industry’s leading B2B digital wholesale platform, draws from its unparalleled network—hosting over 14,000 brands and 650,000 buyers across 150 countries—to identify the trends shaping 2025.

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What's Driving Wholesale in 2025

Here’s a preview of the trends featured in the Wholesale Trend Report 2025:
  • Independent Retailers Dominate
    Boutiques now drive 59% of wholesale transactions, excelling in personalized, sustainable shopping.

  • DTC Brands Go Wholesale
    Faced with rising costs, DTC brands turn to wholesale for growth and visibility.

  • Integration = Efficiency
    Seamless tech integrations cut costs and boost productivity—like Belstaff’s 80% savings with JOOR.

  • Luxury’s Market Shift
    Lower-priced options are thriving as consumer priorities evolve.
  • And more!
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