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Top 5 Trends in Wholesale for 2026

The wholesale industry underwent significant shifts in 2025, driven by macroeconomic pressures and evolving consumer behaviors. For the best chance of growth in the year to come, brands and retailers must remain agile. Drawing on data from its global network of more than 14,000 brands and 675,000 buyers across 150 countries, JOOR— the leading B2B wholesale platform —has identified five key trends set to redefine the fashion wholesale landscape in 2026.

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What's Driving Wholesale in 2026

Here’s a preview of the trends featured in the Wholesale Trend Report 2026:
  • The Resurgence of Wholesale
    Wholesale distribution has become many brands' most profitable channel and offers great growth potential.

  • AI-Driven Acceleration
    AI is spearheading the future of wholesale, and data quality is the key to unlocking its potential.

  • In-Season Buying Is on the Rise
    Retailers are favoring brands with shorter order lead times.

  • Brands Creating Tighter Collections
    Evergreen and bestselling styles are better for budgets and eco-conscious buyers.

  • Indie Retail’s Continued Growth
    The allure of independent retail is increasing, and the appeal is global.

  • And more!

 

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